Barry Bonds is a PR disaster that could've been avoided
So says an op-ed by PR professor Mark Grabowski on Bonds and crisis communications:
"Why? Americans tend to err on the side of forgiving transgressors. But they hate being lied to..."
"Why? Americans tend to err on the side of forgiving transgressors. But they hate being lied to..."
Labels: crisis communications, mark grabowski, media relations, media unspun, sports scandals