Litigation and public relations

Read an interesting column on the need for public relations in lawsuits by PR Professor Mark Grabowski:

"With a 24-hour news cycle and a popular fascination with legal controversies, a company must protect its reputational assets. Many lawyers worry about publicly revealing any information because it could be used against their client or tip the other side about their litigation strategy. But a "no comment" simply won't suffice. The public will assume the worst -- that the company is hiding something. Bad publicity can drive down stock prices..."