Media relations tip of the week

It makes sense for an organization to create some controls over the flow of information. A low-level employee in a huge corporation, for example, doesn't speak for the entire corporation. But that won't necessarily stop a reporter from interviewing him. Even views expressed by a senior vice president might not reflect the corporation's official stance on an issue. By designating a few or even just one media spokesperson, an organization can help ensure that only correct information is given to the public.


-Professor Mark Grabowski

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