Sports scandals and crisis communication
Read op-ed by Mark Grabowski on how recent sports scandals can teach executives and decisions-makers a lesson in crisis communications:
"...Not commenting or speaking through a lawyer will lead many to conclude that a player is hiding something. Consider that Mark McGwire went from being a Hall of Fame shoo-in to a pariah after taking a no-comment stance on his alleged steroid use..."
"...Not commenting or speaking through a lawyer will lead many to conclude that a player is hiding something. Consider that Mark McGwire went from being a Hall of Fame shoo-in to a pariah after taking a no-comment stance on his alleged steroid use..."
Labels: crisis communications, mark grabowski, media unspun
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